BrightLine, a leading provider of interactive and shoppable CTV ads, has partnered with ad tech platform TripleLift to launch a premium interactive CTV ad inventory marketplace. This collaboration will enable advertisers and agencies to seamlessly launch interactive campaigns across top-tier publishers through multi-publisher and PMP deals.
Enhancing Programmatic Interactive Advertising
The partnership aims to advance the programmatic delivery of interactive ad formats. Rob Aksman, president of BrightLine, highlighted the strategic fit between the two companies:
“As we advance programmatic delivery of interactive formats, partnering with TripleLift was a natural choice, given their proven success in programmatically selling high-impact creative across web and mobile. Their strong focus on expanding into CTV programmatic was particularly compelling to us.”
Access to Premium CTV Inventory
The new marketplace will provide advertisers with access to a broad range of CTV inventory, from FAST channels to premium live sports. Streaming platforms that support BrightLine’s interactive ads include:
- The Roku Channel
- Samsung TV Plus
- FuboTV
- Sling
- Vizio WatchFree+
- And many more
This curated approach ensures advertisers can execute consistent, engaging campaigns across multiple platforms while utilizing the same high-quality interactive ad formats.
Engaging CTV Audiences with Interactive Ad Formats
Through this marketplace, advertisers and agencies can leverage BrightLine’s interactive ad formats, which include:
- Trivia-based ads
- Interactive polls
- Shoppable overlays
These formats allow brands to create tailored campaigns that maximize engagement with CTV audiences.
Driving Meaningful Engagement
Andrew King, General Manager of CTV at TripleLift, emphasized the impact of this initiative:
“BrightLine is the ideal partner as TripleLift continues to scale high-impact CTV ad experiences and grow our creative CTV offering. With premium curated inventory and innovative interactive formats, we’re empowering advertisers to unlock scale and drive meaningful engagement in a new and simplified way.”
Conclusion
The partnership between BrightLine and TripleLift marks a significant step forward in interactive CTV advertising. By providing access to premium inventory and seamless programmatic capabilities, this marketplace is set to revolutionize how brands engage with streaming audiences.