Research + Insights

BrightLine, a leading provider of interactive and shoppable CTV ads, has partnered with ad tech platform TripleLift to launch a premium interactive CTV ad inventory marketplace. This collaboration will enable advertisers and agencies to seamlessly launch interactive...

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that, and the PPC community is wondering what changed and why Google did not announce this change more...

Amazon is rewriting the rules of eCommerce—again. In a surprising new beta test, the retail giant is now experimenting with sending traffic away from its own platform and directly to brand websites. This move has sparked a mix of curiosity, excitement, and skepticism...